Free Range - Between Silicon Valley and Madison Ave.

  • Is It Time for Another App-Camp?

    AddThis Social Bookmark Button By blog_editor on Mar. 27 2008

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    According to Justin over at Inside Facebook, F8, the official Facebook developer conference, is expected to draw as many as 1000 developers, or twice as many as last year’s original F8 conference. The F8 conference tends to be “tech heavy” with some talk about promoting your application. Meanwhile, through conversations with media planners, I’m still finding a large disconnect between application developers and media planners - brand marketers could stand to learn more about advertising with applications, and applications could probably still learn more about how Madison Ave. operates.

    Last October we hosted an event called App-Camp that had some focus on media planners and developers learning more about each other’s wants and capabilities. The conversation around that was, in my opinion, the most interesting part of the event.

    So, it is time for another App-Camp with more focus on that? Or is this issue being addressed with other conferences I’m missing?

    Post by Eric Klotz

    • Good idea

    Submitted by Anonymous on Thu, 2008-03-27 19:58.

    I wasn't at the last one, but as a developer I think it would be interesting to learn more. Do it!

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