VideoEgg

Camera maker Nikon Inc. is running a mobile campaign to promote its CoolPix and D90 cameras.

Nikon is running banner ads within VideoEgg, a video and rich media ad network. The ads are invitation-based, asking users to click to expand to full screen and see and view a video or rich media ad around the cameras.

[ 2008.12.01 | News Article ]

In an effort to boost the addressable audience for its engagement-based advertising product, VideoEgg Inc. announced a new offering for mobile advertising.

[ 2008.11.18 | News Article ]

Those free iPhone apps will soon be filled with ads. VideoEgg is the latest ad network to extend its ads to the iPhone. The company is known for its video and social-app ads that entice people to click on them to open up a Flash window filled with videos, maps, or apps that let consumers learn more about a brand. VideoEgg only charges if a consumer engages with the ad.

[ 2008.11.18 | News Article ]

Pleased with the way the cost-per-engagement (CPE) ad model is being embraced by its customers, video and rich media ad network VideoEgg has introduced a CPE-based mobile ad offering.

[ 2008.11.18 | News Article ]

Video ad network VideoEgg is extending its AdFrames service to mobile devices, allowing marketers to initially run ads on iPhone applications and Web pages.

[ 2008.11.18 | News Article ]

VideoEgg, the San Francisco-based video ad network, will introduce advertising to the iPhone, reports TechCrunch's Erick Schonfeld. For the story, Erick interviewed VideoEgg's Troy Young, who talks about the opportunity of the iPhone for marketers. Troy disses AdMob, a mobile phone ad network which presently serves ads to the iPhone.

[ 2008.11.18 | News Article ]

LONDON - Advertising network VideoEgg has appointed Paps Shaikh as European managing director.

[ 2008.09.23 | News Article ]

Rich media ad network VideoEgg has appointed Paps Shaikh as European MD.

Shaikh joins VideoEgg from AdJug, the online advertising marketplace, where he was a founding director and VP of advertising. Before this he was VP business development at 'how to' video service Videojug.com, helping to launch the service in the UK. He has also held senior positions at both MIVA and Emap.

Shaikh will be based in London with a UK and European remit that includes expanding the sales organisation to meet growing demand for rich media advertising.

VideoEgg offers advertising opportunities across video, social and gaming environments and has worked with brands including Puma, Coca Cola, Unilever and HP.

By Greg Brooks

Click here to see this article on NewMediaAge.co.uk

[ 2008.09.22 | News Article ]

Across all media we are witnessing a move toward demand-based consumption where users control what and when they watch. This is foundational to a generation coming of age in an online-driven media world.

At the same time, we've never had more avenues to reach the consumer. Think about it -- games, personal communications (email, social networking, chat), mobile, reference (dictionary, health reference etc.), commerce (Amazon, eBay)-- all now over interactive messaging opportunities. These are new additions to the media marketplace, many of which break targeting conventions based on content adjacency. With users averaging 20 sites visited per week, audience aggregation will become much more important than simple contextual buys.

[ 2008.09.04 | News Article ]

We think the success of online advertising will result from user interaction. Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty...and buy stuff.

VideoEgg is on the leading edge of creative use of Flash and online video. The company has just launched a program for Nike in the United States.

It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites. Very interesting sharing functionality. See a screen grab below.

You can see the ad which is presently showcased on the VideoEgg home page.

[ 2008.08.23 | News Article ]

VideoEgg launches five new video ad units today

[ 2008.07.10 | News Article ]

As anyone who has been reading my column knows, I've been traveling hill and dale (or more likely Facebook and FriendFeed) in search of workable ad models for social media. I'm certainly not alone — if you want to read the latest example of how this is much harder than it looks, read today's story in The Wall Street Journal (subscription required) about Google's fits and starts at making YouTube as much of an advertising hit as it is a consumer one.

[ 2008.07.09 | News Article ]

If there is one thing I've heard from family and friends about video ads through the years it is how annoying everyone thinks they are. They are hard to see, too slow, the same one plays over and over, etc. A lot of this has to do with the technology that publishers use and people's own connection speeds.

[ 2008.07.09 | News Article ]

VideoEgg is rolling out a host of new video features designed to increase viewer engagement across its ad network.

[ 2008.07.09 | News Article ]

As YouTube struggles to make money on advertising, according to a story today in the Wall Street Journal, and reportedly may resort to pre-roll ads (which consumers hate, but advertisers love), maybe they should take a look at some of the innovative ad units coming out of VideoEgg.

[ 2008.07.09 | News Article ]